DEMO: Customer Segmentation for E-commerce

Sample Rules

Segment by Age
  1. If Age is between 18 and 25, segment as "Young Adults".
  2. If Age is between 26 and 40, segment as "Middle Adults".
  3. If Age is 41 or above, segment as "Seniors".
Segment by Purchase Behavior
  1. If Total Purchase Amount is greater than $500, segment as "High Spenders".
  2. If Last Purchase Date was less than 30 days ago, segment as "Frequent Buyers".
  3. If Last Purchase Date was more than 90 days ago, segment as "Infrequent Buyers".

FIRU Engine

FIRU Engine tests the data that comes from company's database against the segments defined based on the machine learning system and displays the results for each customer

FIRU Results

Segment By Age Segment By Purchase
Customer 1
DATA:
Age: 19
DATA:
Total Purchase: 578
Last Purchase: 107 Days Before

Young Adult

High Spender

Infrequent Buyer
Customer 2
DATA:
Age: 41
DATA:
Total Purchase: 439
Last Purchase: 13 Days Before

Senior

Frequent Buyer
Customer 3
DATA:
Age: 19
DATA:
Total Purchase: 252
Last Purchase: 24 Days Before

Young Adult

Frequent Buyer
Customer 4
DATA:
Age: 30
DATA:
Total Purchase: 34
Last Purchase: 160 Days Before

Middle Adult

Infrequent Buyer
Customer 5
DATA:
Age: 18
DATA:
Total Purchase: 575
Last Purchase: 116 Days Before

Young Adult

High Spender

Infrequent Buyer
Customer 6
DATA:
Age: 53
DATA:
Total Purchase: 764
Last Purchase: 67 Days Before

Senior

High Spender
Customer 7
DATA:
Age: 22
DATA:
Total Purchase: 422
Last Purchase: 98 Days Before

Young Adult

Infrequent Buyer
Customer 8
DATA:
Age: 59
DATA:
Total Purchase: 958
Last Purchase: 24 Days Before

Senior

High Spender

Frequent Buyer
Customer 9
DATA:
Age: 40
DATA:
Total Purchase: 133
Last Purchase: 78 Days Before

Middle Adult
Customer 10
DATA:
Age: 52
DATA:
Total Purchase: 501
Last Purchase: 38 Days Before

Senior

High Spender

CONTACT

Mezura Systems Ltd.

C/O Unit 4, Kinetica, 13 Ramsgate Street, London, Greater London, United Kingdom, E8 2FD

info [at] mezura.co.uk