DEMO: Personalized Retail Experience

Sample Rules

Marketing - Personalized Emails
  1. If a customer is subscribed to the newsletter, send a personalized email with recommendations based on their previous purchases and browsing history.
Marketing - Credit Offers
  1. Include credit offers into marketing emails if a customer has a credit account.
Recommend Similar Clothing
  1. If a customer has previously purchased clothing items, prioritize recommending similar clothing items or accessories in future communications.
Recommend Cosmetics & Skincare Products
  1. If a customer is female, prioritize recommending costemics and skincare items in future communications.
Loyalty
  1. Provide special pricing for loyalty program members or customers who frequently (5 or more monthly orders or total monthly orders amount more than 1.000 or have the loyalty factor 3) make purchases from the online store.

FIRU Engine

FIRU Engine tests the data that comes from company's database against the marketing rules defined based on the predictive analysis system and displays the results for each customer

FIRU Results

Marketing Emails Marketing Credit Offers Product Recommendations Clothing Product Recommendations Cosmetics & Skincare Pricing Strategies
Customer 1
DATA
Subscribed to newsletter: no
DATA
Has a credit account: no
DATA
Previously purchased clothing: yes
 		DATA
Gender: male
DATA
Monthly order count: 0
Monthly purchase amount: 1748
Loyalty factor: 1
ACTION:

-

 		ACTION:

-

 		ACTION:

Prioritize Recommending Similar Clothing Items or Accessories

 		ACTION:

-

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 2
DATA
Subscribed to newsletter: no
DATA
Has a credit account: no
DATA
Previously purchased clothing: yes
 		DATA
Gender: female
DATA
Monthly order count: 3
Monthly purchase amount: 1992
Loyalty factor: 1
ACTION:

-

 		ACTION:

-

 		ACTION:

Prioritize Recommending Similar Clothing Items or Accessories

 		ACTION:

Prioritize Recommending Cosmetics & Skincare Items

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 3
DATA
Subscribed to newsletter: yes
DATA
Has a credit account: yes
DATA
Previously purchased clothing: no
 		DATA
Gender: female
DATA
Monthly order count: 4
Monthly purchase amount: 1006
Loyalty factor: 2
ACTION:

Send a Personalized Email

 		ACTION:

Include Credit Offers to Personalized Email

 		ACTION:

-

 		ACTION:

Prioritize Recommending Cosmetics & Skincare Items

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 4
DATA
Subscribed to newsletter: no
DATA
Has a credit account: yes
DATA
Previously purchased clothing: no
 		DATA
Gender: male
DATA
Monthly order count: 6
Monthly purchase amount: 25
Loyalty factor: 0
ACTION:

-

 		ACTION:

-

 		ACTION:

-

 		ACTION:

-

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 5
DATA
Subscribed to newsletter: no
DATA
Has a credit account: no
DATA
Previously purchased clothing: no
 		DATA
Gender: male
DATA
Monthly order count: 0
Monthly purchase amount: 923
Loyalty factor: 4
ACTION:

-

 		ACTION:

-

 		ACTION:

-

 		ACTION:

-

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 6
DATA
Subscribed to newsletter: yes
DATA
Has a credit account: no
DATA
Previously purchased clothing: yes
 		DATA
Gender: male
DATA
Monthly order count: 8
Monthly purchase amount: 1002
Loyalty factor: 2
ACTION:

Send a Personalized Email

 		ACTION:

-

 		ACTION:

Prioritize Recommending Similar Clothing Items or Accessories

 		ACTION:

-

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 7
DATA
Subscribed to newsletter: yes
DATA
Has a credit account: yes
DATA
Previously purchased clothing: no
 		DATA
Gender: female
DATA
Monthly order count: 8
Monthly purchase amount: 1084
Loyalty factor: 0
ACTION:

Send a Personalized Email

 		ACTION:

Include Credit Offers to Personalized Email

 		ACTION:

-

 		ACTION:

Prioritize Recommending Cosmetics & Skincare Items

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 8
DATA
Subscribed to newsletter: yes
DATA
Has a credit account: no
DATA
Previously purchased clothing: no
 		DATA
Gender: male
DATA
Monthly order count: 5
Monthly purchase amount: 348
Loyalty factor: 2
ACTION:

Send a Personalized Email

 		ACTION:

-

 		ACTION:

-

 		ACTION:

-

 		ACTION:

-
Customer 9
DATA
Subscribed to newsletter: yes
DATA
Has a credit account: no
DATA
Previously purchased clothing: yes
 		DATA
Gender: female
DATA
Monthly order count: 6
Monthly purchase amount: 1421
Loyalty factor: 1
ACTION:

Send a Personalized Email

 		ACTION:

-

 		ACTION:

Prioritize Recommending Similar Clothing Items or Accessories

 		ACTION:

Prioritize Recommending Cosmetics & Skincare Items

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 10
DATA
Subscribed to newsletter: no
DATA
Has a credit account: yes
DATA
Previously purchased clothing: no
 		DATA
Gender: male
DATA
Monthly order count: 7
Monthly purchase amount: 1495
Loyalty factor: 0
ACTION:

-

 		ACTION:

-

 		ACTION:

-

 		ACTION:

-

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers

CONTACT

Mezura Systems Ltd.

C/O Unit 4, Kinetica, 13 Ramsgate Street, London, Greater London, United Kingdom, E8 2FD

info [at] mezura.co.uk