DEMO: Personalized Retail Experience

Sample Rules

Marketing - Personalized Emails
  1. If a customer is subscribed to the newsletter, send a personalized email with recommendations based on their previous purchases and browsing history.
Marketing - Credit Offers
  1. Include credit offers into marketing emails if a customer has a credit account.
Recommend Similar Clothing
  1. If a customer has previously purchased clothing items, prioritize recommending similar clothing items or accessories in future communications.
Recommend Cosmetics & Skincare Products
  1. If a customer is female, prioritize recommending costemics and skincare items in future communications.
Loyalty
  1. Provide special pricing for loyalty program members or customers who frequently (5 or more monthly orders or total monthly orders amount more than 1.000 or have the loyalty factor 3) make purchases from the online store.

FIRU Engine

FIRU Engine tests the data that comes from company's database against the marketing rules defined based on the predictive analysis system and displays the results for each customer

FIRU Results

Marketing Emails Marketing Credit Offers Product Recommendations Clothing Product Recommendations Cosmetics & Skincare Pricing Strategies
Customer 1
DATA
Subscribed to newsletter: no
DATA
Has a credit account: yes
DATA
Previously purchased clothing: no
 		DATA
Gender: male
DATA
Monthly order count: 1
Monthly purchase amount: 1715
Loyalty factor: 3
ACTION:

-

 		ACTION:

-

 		ACTION:

-

 		ACTION:

-

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 2
DATA
Subscribed to newsletter: yes
DATA
Has a credit account: no
DATA
Previously purchased clothing: no
 		DATA
Gender: male
DATA
Monthly order count: 1
Monthly purchase amount: 1629
Loyalty factor: 2
ACTION:

Send a Personalized Email

 		ACTION:

-

 		ACTION:

-

 		ACTION:

-

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 3
DATA
Subscribed to newsletter: no
DATA
Has a credit account: yes
DATA
Previously purchased clothing: yes
 		DATA
Gender: female
DATA
Monthly order count: 9
Monthly purchase amount: 1248
Loyalty factor: 0
ACTION:

-

 		ACTION:

-

 		ACTION:

Prioritize Recommending Similar Clothing Items or Accessories

 		ACTION:

Prioritize Recommending Cosmetics & Skincare Items

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 4
DATA
Subscribed to newsletter: no
DATA
Has a credit account: no
DATA
Previously purchased clothing: yes
 		DATA
Gender: female
DATA
Monthly order count: 5
Monthly purchase amount: 985
Loyalty factor: 3
ACTION:

-

 		ACTION:

-

 		ACTION:

Prioritize Recommending Similar Clothing Items or Accessories

 		ACTION:

Prioritize Recommending Cosmetics & Skincare Items

 		ACTION:

-
Customer 5
DATA
Subscribed to newsletter: yes
DATA
Has a credit account: yes
DATA
Previously purchased clothing: no
 		DATA
Gender: male
DATA
Monthly order count: 3
Monthly purchase amount: 1648
Loyalty factor: 2
ACTION:

Send a Personalized Email

 		ACTION:

Include Credit Offers to Personalized Email

 		ACTION:

-

 		ACTION:

-

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 6
DATA
Subscribed to newsletter: no
DATA
Has a credit account: yes
DATA
Previously purchased clothing: yes
 		DATA
Gender: male
DATA
Monthly order count: 5
Monthly purchase amount: 1066
Loyalty factor: 4
ACTION:

-

 		ACTION:

-

 		ACTION:

Prioritize Recommending Similar Clothing Items or Accessories

 		ACTION:

-

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 7
DATA
Subscribed to newsletter: yes
DATA
Has a credit account: yes
DATA
Previously purchased clothing: yes
 		DATA
Gender: female
DATA
Monthly order count: 2
Monthly purchase amount: 124
Loyalty factor: 2
ACTION:

Send a Personalized Email

 		ACTION:

Include Credit Offers to Personalized Email

 		ACTION:

Prioritize Recommending Similar Clothing Items or Accessories

 		ACTION:

Prioritize Recommending Cosmetics & Skincare Items

 		ACTION:

-
Customer 8
DATA
Subscribed to newsletter: yes
DATA
Has a credit account: no
DATA
Previously purchased clothing: no
 		DATA
Gender: male
DATA
Monthly order count: 4
Monthly purchase amount: 1699
Loyalty factor: 4
ACTION:

Send a Personalized Email

 		ACTION:

-

 		ACTION:

-

 		ACTION:

-

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 9
DATA
Subscribed to newsletter: no
DATA
Has a credit account: yes
DATA
Previously purchased clothing: yes
 		DATA
Gender: male
DATA
Monthly order count: 0
Monthly purchase amount: 641
Loyalty factor: 4
ACTION:

-

 		ACTION:

-

 		ACTION:

Prioritize Recommending Similar Clothing Items or Accessories

 		ACTION:

-

 		ACTION:

Provide Special Pricing for Loyalty Program members or Customers
Customer 10
DATA
Subscribed to newsletter: yes
DATA
Has a credit account: no
DATA
Previously purchased clothing: no
 		DATA
Gender: female
DATA
Monthly order count: 2
Monthly purchase amount: 525
Loyalty factor: 3
ACTION:

Send a Personalized Email

 		ACTION:

-

 		ACTION:

-

 		ACTION:

Prioritize Recommending Cosmetics & Skincare Items

 		ACTION:

-

CONTACT

Mezura Systems Ltd.

C/O Unit 4, Kinetica, 13 Ramsgate Street, London, Greater London, United Kingdom, E8 2FD

info [at] mezura.co.uk